![]() It’s a good idea to combine a statement font with a more subdued sans-serif font.Any additional fonts need to be more subtle. It should be the most eye-catching out of the fonts you selected. Pick one main font for your brand name that represents your brand’s style the best. When combining different logo fonts in one logo design you want to make sure the fonts complement each other. How to combine logo fonts? A great design that combines several different fonts in one logo. Choose one font for your main brand name and another font for additional supporting text, such as your tagline or brand description. The number of fonts also depends on the amount of text you’re incorporating in your logo. Any more than that and your logo design will look too busy and inconsistent. You should use no more than 2 or 3 different logo fonts in your logo design. ![]() Then consider which fonts evoke those same ideas and feelings you’re going for. Start selecting your logo fonts by first determining your brand personality (how your brand sounds and feels to your audience). Want to learn more about logo fonts? Watch the video below or read on to find out how to choose the perfect font, or fonts, for your brand! Picking the right font for your logo is important, so be sure to spend some time selecting the perfect one for your brand. They can be altered and modified in a multitude of ways to give your brand a unique feel. Many of these fonts are dazzling as is, but don’t forget that they are also a great way to get inspired about your logo design. There are thousands of fonts for logos out there, and that’s exactly why we’ve put together this list of the most notable, game-changing logo fonts of all time. Choosing the right typography can help to tell your brand story and amplify the impact of your logo whenever and wherever people see it. Please discontinue use of Futura on all campus publications.īerkeley, our legacy serifed font is no longer part of the UC Davis brand.Logo fonts can make or break your logo design. Please be aware that your project may not call for all weights and styles.įutura, our legacy sans-serif: Futura continues to be used in permanent building and wayfinding signage and in Unit Logo Signatures only. Ryman Eco: Download Ryman Eco here for campus use.įreight Text: This font can be purchased through Adobe and is included for no additional charge if you have the Adobe Creative Cloud software subscription.Įxternal vendors working with UC Davis should download Ryman Eco for free, purchase Freight Text from Adobe and Proxima Nova from FontSpring. Choose the standard set, not condensed, for most purposes. Log in, click “Office and Productivity” on the left-hand menu, and follow the download and installation instructions. Proxima Nova: UC Davis faculty and staff can obtain Proxima Nova at the UC Davis software site. This concern does not apply to PDF (Portable Document Format) files because the fonts are embedded in the document. When sharing digital files with users who may not have our campus fonts, we recommend using the Arial font family, which is one of the most ubiquitous, cross-platform options available.Ĭommonly shared digital file types include, but are not limited to: ![]() ![]() If such documents are opened on computers that do not already have official UC Davis campus fonts installed, they are likely to appear poorly formatted, and may result in words missing or running off the page. Fonts for digital documentsĭigital document files intended for presentation or distribution in electronic form (such as PowerPoint) present another challenge. This does not necessarily include internal business communications written in formats such as MS Word or e-mail, in which case, it is permissible (and typical) to use standard computer fonts such as Arial or Helvetica. The official UC Davis fonts - Proxima Nova, Ryman Eco and Freight Text - are for use in any branded UC Davis print publication. ![]() Please contact the Strategic Communications web unit for more information. Sites that are not using SiteFarm, but that are within the domain, can use Proxima Nova. Proxima Nova, the primary official san-serif font for UC Davis, is available by default to sites managed in SiteFarm, the Drupal-based campus CMS. ![]()
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